Resources

Choose a political texting platform by starting with who you need to reach, where those contacts came from, and whether they have opted into automated messaging. Then evaluate the sending modes, registration, capacity, replies, suppression, state-specific safeguards, staffing, media, integrations, support, and total cost your program actually requires.

Broadcast messaging and peer-to-peer texting differ in both how messages are sent and who campaigns can reach. Broadcast sends automatically to opted-in audiences, while P2P requires a separate human action for each outbound message and lets political campaigns reach lawfully sourced voter-file and other non-opted-in political audiences.

Peer-to-peer texting is a human-initiated workflow that lets political campaigns reach lawfully sourced voter-file and other political audiences that have not opted into automated texting. A person initiates each outbound message individually while software manages recipients, templates, replies, suppression, and sending records.

Broadcast messaging is an automated workflow in which one launch distributes a message, or personalized versions of it, across an opted-in audience. It can carry text, images, audio, or video and receive replies; peer-to-peer texting serves the different political use case of reaching lawfully sourced non-opted-in audiences.

One-to-one messaging is the direct conversation between an organization and one person after they reply to outreach or contact the organization directly. It lets teams manage individual responses without losing the message, contact, and conversation history that came before them.